CALPAK

Made to Make Moves w/ Luka

We asked CALPAK ambassadors Hannah Baxter and Cyndi Ramirez to invite their closest friends who embody “making moves” with the Luka Collection. Inspired by a duffel and belt bag that has enough pockets and features to keep tastemakers organized all day, wherever they go, we prepared fun questions for them during dinner and they even went home with custom handlettered Covl prints with their favorite #madetomakemoves mantras.

EXPERIENTIAL DESIGN: Sam Danan

PRODUCERS: Jeannie Kwon & Giselle Romero

PR: Behrman

ACTIVATION: Covl

LOCATION: Gramercy Tavern, New York

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