Sam’s distinct process is a combination of extensive research, data analytics, intellectual intuition, cognitive connection, efficient use of digital tools and the use of traditional physical techniques. She approaches imagery, typography, color, and materiality in various ways in order to develop a range of investigations that have a direct and essential relationship with the narrative and intention of a person, a brand, a product or a movement.
Sam is the Creative Director for DREAMHAUS LA, a 501(c)(3) arts non-profit. She also hosts a podcast called, The Somebody To Me Podcast, which interviews influential somebodies with a focus on their mentors and unsung heroes that helped them get to where they are today.
BREADTH
Visual Brand Identity & Strategy, Creative Direction, Art Direction, Photoshoot Planning & Shotlist Development, Graphic Design, Content Creation, Campaign Concepting, Hand Lettering, Packaging Design, Print Collateral, Technical Packs, Experiential Layout & Production, Set Design, Creative Workshops & Lecture, Basic Animation, Model Casting, Social Media Content & Strategy, Teaching, and Creative Consulting.
EDUCATION
2016: Otis College of Art and Design (Master of Fine Arts, Graphic Design)
2012: California State University Fullerton (Bachelor of Fine Arts, Graphic Design)
2009: Cypress College (Associate Degree w/ a Fine Arts Scholarship)
RECENT EXPERIENCE
DREAMHAUS LA: Creative Director
A Dozen Cousins: Art Director
The Honest Company: Art Director
CALPAK: Art Director
KEY CLIENTS
Fabletics, Nike, Revolve, Supervsn, YG, 4Hunnid, Dermalogica, MindfulFee, The Black Girl Bravado Podcast, Jesse Boykins III, Time’s Up, 143 Worldwide, Pixi Beauty, Frank151, Drybar, Boost Mobile, Chef Kay Kay, Girl Gang Crazy, Kiss Mae Lash, NotKyle, Peonies & Bliss Events, The Filharmonic, Belly Bombz
LECTURES
The Wharton School MBA Program: Strategic Brand Management: February 2023
Otis College of Art & Design MFA Program: Models of Practice: March 2024
The Wharton School MBA Program: Strategic Brand Management: March 2024
University of Berkeley: Marketing: April 2024
Loyola Marymount University: Visual Communications 2: November 2024